Social content in SongPilot has three parts: an account to post to, a recipe describing the kind of short you want, and a campaign that runs the recipe on a schedule. Setting them up in that order saves redoing work.
Connect an account first
Open Social Media. The page splits into Accounts, Connect New, Recent Posts and Activity.
Connect New sends you to Integrations, where your social accounts are managed alongside your other services. Choose Go to Integrations and connect the platform. It then appears under Accounts with its handle, marked as belonging to the artist or to a member.
Do this before you schedule anything. When a campaign posts, it looks for a connected account on the slot’s platform and prefers the artist’s accounts over a member’s. See Review, approve and post for what happens when the right account is missing.
Choose a recipe
Open Templates. Two starters come with SongPilot, each marked Starter:
- Daily clip reel is a run of short clips ending on a card.
- Artwork + song uses a song’s cover art with the track playing underneath.
Note what each one needs. Artwork + song needs a song with both artwork and audio. Daily clip reel needs at least one song, and when its clips aren’t pinned to a video from your library, Auto-create generates them with AI, which costs credits for each clip.
Starters can’t be edited directly. Choose Duplicate to make your own copy and change that. See Build your own social recipe.
Create the campaign from your release
Open the release and choose Create Campaign. This links the campaign to the release and names it after it. A recipe’s first day is the release date when that is still ahead, and today otherwise, so you may want an earlier Start Date if you’re building up to the release.
Pick the recipe, set how many Posts per day and how many Days to schedule ahead, and choose which songs it can draw on. Create a campaign covers each field.
Decide about Auto-create at this point. It’s on by default for a recipe and spends credits as posts come due. Auto-create and credit limits explains how to keep control of the cost.
Make sure the posts sound like you
Each post draws on what you’ve already told SongPilot.
- Clip ideas come from the song’s lyrics and structure, your artist profile, your members and the campaign’s style.
- When a post is made with Auto-create, the caption is the one set on the slot or the recipe. If neither has one, or you filled the slot with Pick from Media, it’s built from the song name, the artist name and the brand through-line, which comes from your profile bio. Editing the caption after the video is made has no effect unless you make the video again.
- The cast comes from your members, and members with likeness photos can appear as faces in clip ideas.
If the ideas read as if they could be anyone’s, improve the inputs: time your lyrics, fill in your profile’s short description and add likeness photos for your members. Then check the post itself in Production plan on the campaign’s timeline. See Set up your artist profile and Upload likeness photos for a member.
You can also make a one-off post without a campaign: under Recent Posts, New post posts a video or image from your library.
What to do next
Go to the campaign’s timeline and make your first post by hand before relying on Auto-create. That shows you the price and the result for one post. Then follow it through to Posted under Recent Posts. If a post didn’t go out, check the account under Accounts first.
